GROUND Wellbeing, founded by PeigÃn Crowley in 2020 during lockdown, is an Irish natural wellness brand based in Cork. Built from decades of spa-consultancy experience—from luxury institutions like Rosewood, Four Seasons, and Adare Manor—PeigÃn blends her high-end expertise with a deeply human, accessible mission: self-care should nourish body, mind, and soul, not just feel indulgent. GROUND’s 100% vegan, cruelty-free, and small-batch products—from bath salts, body oils, balms, and skin biome formulas to specialized ranges for sleep, pregnancy, menopause, anxiety, and cancer care—are handmade with ethical ingredients and aromatherapy-grade oils.
Sustainability is in its DNA: packaging is minimal-plastic, locally sourced and recyclable, with PEFC-certified boards and plant-based inks. Every item is created to bring real relief, ritual and restorative care—helping busy mums slow down, connect within, and nurture holistic wellbeing.
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