About

Avril White - Founder

Hi! I’m the driving force and beating heart behind DublinCityMum.ie, a dynamic, ever-evolving family resource hub packed with expert insights, insider tips, and curated guides for exploring Dublin with kids.

After a decade in London, where an antenatal group plugged me straight into a buzzing network of parents and activities, I returned to Dublin to find a gap in the market and a lack of one place that captured all the info I needed to survive (and hopefully thrive!) as a parent. With a background in Business Development and Marketing, I launched DublinCityMum.ie in 2018 to create the kind of effortless, go-to digital resource I wished existed for parents in Dublin.

DublinCityMum.ie is a thriving digital community and resource, continuously updated to help families and visitors uncover hidden gems, plan memorable outings, and enjoy Dublin with joy.

Relaunching DublinCityMum.ie

Following another international relocation to San Francisco and back again to London, I’ve returned to Dublin with a renewed perspective and a clear vision to guide DublinCityMum.ie into its next chapter of growth and community connection. The relaunched DublinCityMum.ie isn’t just back, it’s brighter, more dynamic, full of joy and more indispensable than ever. What began as a friendly guide has evolved into the go-to digital resource for family life in Dublin, trusted by parents, caregivers, and visitors alike. With intuitive categories and clever guides, it’s more than just a website, it’s a curated experience designed to help families discover what’s on, what’s fun, and where to eat, play, and explore.

Thank you for all the support and for joining me on this journey. At its heart, my website is about people, connection, and community — about celebrating the very best of Dublin and championing Irish businesses, brands, and design. Without them, it simply wouldn’t exist.

Thank you!

Avril

DUBLIN CITY MUM LOGO

DublinCityMum.ie is the ultimate guide to family life in Dublin, packed with insider tips, trusted recommendations, and fresh ideas for parents who want to make the most of the city with kids. From baby classes and toddler playgroups to epic day trips, family walks, seasonal events, camps, and the best kid approved places to eat, plus curated guides, the site brings together everything you need to make family time in Dublin fun, easy, and memorable. Whether you’re a local or just visiting, DublinCityMum.ie makes it effortless to discover what’s on, what’s fun, and where to eat, sleep, play, and explore.

DublinCityMum.ie attracts a loyal, engaged audience of Dublin families, domestic visitors, and international tourists who are actively seeking ideas, tips, and resources to make the most of their family life and time in the capital. By partnering with us, you’ll reach a highly targeted demographic of parents with children of all ages, who are eager to explore what our thriving city has to offer.  

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